Welcome to the palo system! palo is the toolkit designed to elevate your communication skills, making it simpler to connect effectively. At palo, we champion two-way communication – ensuring flow in both directions.
Our toolkit comprises exercises, background info, and real-world examples, built on the palo triad of 'What, How, Why.' The 'How' and 'Why' are what set us apart, as these aspects often get overlooked. We empower you to communicate independently, creatively, and uniquely, fostering a continual enhancement of your skills.
At palo, we believe in the 'Triple Win' concept. This means that effective communication benefits three parties: you and your business, the reader, user, or viewer, and the journalist or media outlet that publishes your information.
Before you dive into this worksheet, ask yourself this crucial question: Why is your story relevant to the elite media, bloggers, or influencers? Ultimately, it's about building relationships with media representatives based on trust and mutual interests.